Sopris Special Situations·Market Research·Active
Disqo

Disqo

Disqois the category leader in behavioral and attitudinal insights.

Practice
Sopris Special Situations
Industry
Behavioral & attitudinal insights
Headquarters
Glendale, CA
Founded
2015
Website
www.disqo.com
LinkedIn
linkedin.com/company/disqo
Why we invested

The category leader in behavioral plus attitudinal consumer measurement at a moment when advertisers needed to relink the two after the deprecation of third-party cookies. Disqo holds a consented consumer panel deep enough to publish brand-lift studies and effectiveness measurement at scale — a category Sopris already knew via Lucid.

Products & capabilities
  • 01Audience platform — opted-in consumer panel for advertising and brand research
  • 02Brand Lift and Ad Effectiveness measurement studies
  • 03Behavioral data linkage to attitudinal survey responses