Sopris Special Situations·Gaming & Lifestyle·Active
100 Thieves

100 Thieves

100 Thievesis a premier lifestyle brand and gaming organization.

Practice
Sopris Special Situations
Industry
Gaming organization & apparel
Headquarters
Los Angeles, CA
Founded
2017
CEO / Founder
Matthew Haag (Nadeshot)
Website
100thieves.com
LinkedIn
linkedin.com/company/100-thieves
Why we invested

A category-defining sports-and-lifestyle brand that monetizes across competitive esports rosters, owned content, and apparel drops with built-in audience reach. The SS strategy treats it as a media-and-IP position in the demographic the traditional sports business has spent a decade trying to reach.

Products & capabilities
  • 01Competitive esports teams — League of Legends, Valorant, Call of Duty
  • 02Apparel and lifestyle brand drops sold direct-to-consumer
  • 03Content network — owned YouTube and Twitch programming at scale